Your Ecommerce Reporting Solution

Unlock the Full Potential of Your Marketing Data With Ease

Superior Ecommerce marketing starts with a crystal clear understanding of “what’s working and what’s not” across your traffic and website. This insight is crucial in empowering you to make informed and educated marketing decisions confidently.

Google Analytics 4 (GA4) is your gateway to these insights, capable of answering every question you might have about how your traffic and website are performing. It’s an incredibly powerful platform, poised to uncover the nuances of your marketing results. 

Yet, there’s a notable challenge: GA4’s extensive capabilities come with a level of complexity that can be daunting. Its intricate nature often leaves many users confused and overwhelmed. 

The Solution

That’s the exact challenge the Ecommerce Optimization HUB is designed to overcome. Our comprehensive solution simplifies the complexity of GA4, offering everything you need to clearly understand how your traffic and website are working without the extensive time investment typically required to master the platform.

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With one click on a button, you get insights into:

  • Your best and worst performing marketing channels
  • Areas of your website that need to be improved
  • The performance of your landing pages
  • Your main KPIs and how they evolve over time
  • How traffic campaigns are performing in terms of results and engagement
  • The performance of your website at each stage of the customer journey
  • Potential profit-killing issues across different browsers and devices
  • Onsite engagement at the product level

And a whole lot more!

Watch this short video to see The HUB in action

Recently featured at MeasureSummit 2023

Scott Reid, Chief Optimizer of Ecommerce Optimizers, presented The HUB at MeasureSummit 2023. With over 12,000 attendees, it’s the largest virtual event dedicated to leveraging Measurement, Data, and Analytics for Business Growth. 

Why is The HUB your Game-Changer?

Confident Decision-Making

Utilize data-driven insights and our expert advice to enhance your optimization decisions. Our platform emphasizes ease of use and clarity, fostering a deeper understanding of how your traffic and website are working together to create results. 

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Streamlined Analysis

With our expertise in data visualization, we transform your GA4 data into intuitive scorecards, charts, and graphs, empowering you to quickly see how your marketing is working so you can optimize swiftly and effectively.

“With the Ecommerce Optimization HUB, I am able to look at each marketing channel and ascertain the value – or not. I can make strategic decisions based on short and long-term data. And I can invest our business’s limited resources (time & money) into the channels that actually drive results.”

Greta RE-3

What optimization & data analysis PROS around the globe said about our pre-launch HUB version...

“Scott has the unique ability to blend data visualization with Conversion Rate Optimization. It’s not a common combination, but it’s one that makes a tangible difference when it comes to growing D2C Ecommerce brands. 

If you’re a D2C Ecommerce brand owner looking to grow, I can recommend Scott without hesitation. His skills and qualities make him a great addition to any team.”


Frequently Asked Questions

Can anyone see my GA4 data other than me?

This is a great question! The answer is NO. When you access The HUB, you use Looker Studio’s data control functionality, which gives you complete command over your data. You are the gatekeeper. This means that the only eyes on your GA4 data are those you grant permission to. It’s designed to give you peace of mind, knowing that your information is secure and private. You can read more about this by navigating to this Looker Studio Help documentation. 

We understand the importance of data privacy and are committed to ensuring that you feel secure with our platform. If you have any questions or need further assurance, we’re just an email away at 

Can I add multiple users to my account?

Yes! And there is no extra cost for additional users. 

What if I have another question that isn't here?

Simply email us at, and we’ll get back to you as soon as possible.