Amazon Listing Excellence: Optimizing Amazon Listings for Success
- with Fatoş Fatin

Fatoş is the founder of Maxamaze, a creative agency that’s redefining the term listing optimization. Fatoş’s business acumen, industry insight and innate sense of creativity set Maxamaze apart as an agency that puts brands center stage whilst harnessing the power of showstopping visuals. Through her passion and unwavering commitment to excellence, Fatoş helps to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.

Maximize is the go-to listing optimization and creative agency that will transform your Amazon listing into a profit-making machine! From scroll-stopping images and videos to Premium A+ content and storefronts, they precision engineer your creatives to convert.

EPISODE SNAPSHOT

[1:51] – Background of Fatoş Fatin: Fatoş Fatin shares her diverse background, detailing her journey from Zambia and Cyprus to founding Maximize, a company specializing in optimizing Amazon listings.

[10:47] – Shift to Ecommerce: Fatoş discusses her transition from traditional retail to ecommerce, launching a home décor brand on Amazon, and why she chose to avoid the apparel industry online.

[14:18] – Product Development and Launch: Exploration of Fatoş’s first home decor product on Amazon, a leather wine rack, and the rationale behind choosing this product.

[20:02] – Importance of High-Quality Visuals: Discussion on the critical role of product videos and lifestyle images in Amazon listings, with strategies for creating compelling content.

[26:44] – Crafting Optimized Copy: The process of keyword research, writing effective titles and bullet points, and the importance of highlighting benefits over features.

[29:26] – Competitive Research Techniques: Fatoş explains how analyzing competitor reviews can uncover opportunities to differentiate products and improve listings.

[34:03] – Free Listing Critique Offer: Fatoş offers listeners a free critique of their Amazon listings, explaining how this initial consultation can lead to significant improvements in their ecommerce strategy.

EPISODE DESCRIPTION

In this episode of the Ecommerce Optimizers Show, host Scott Reid explores the intricacies of Amazon listings with guest Fatoş Fatin. Fatin, the founder of Maxamaze, shares her journey from running a family business in women’s lingerie to mastering Ecommerce on Amazon with her home décor brand. She emphasizes the significant impact of creating an intuitive and user-friendly website experience, detailing how this approach not only enhances customer satisfaction but also drives repeat business and increases revenue.

Scott and Fatoş discuss the strategies and methodologies behind effective Amazon listings, from optimizing product images to crafting compelling content that highlights both features and benefits. They delve into the importance of competitive research, utilizing customer reviews for insights, and the art of connecting with potential buyers through well-constructed listings. The episode is packed with actionable advice for Ecommerce entrepreneurs looking to enhance their online presence and sales, underscored by Fatoş’s transition from traditional retail to the digital marketplace.

MENTIONED DURING THIS EPISODE

SPONSOR

This episode is brought to you by Ecommerce Optimizers

At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. 

An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey – making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. 

If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.

EPISODE TRANSCRIPT

Scott Reid 0:00
Welcome to the Ecommerce Optimizers Show. I’m your host, Scott Reid. This episode is brought to you by ecommerce optimizers. We specialize in helping ecommerce brands in one focused area, and that’s making your website easier to use so that more of your visitors buy from you. An easy to use website delivers a highly intuitive, straightforward and smooth experience throughout the customer journey, making it much easier and more enjoyable to do business with you. Now, this translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier loyal customers who buy from you time and time again. If you’d like to learn more about how we make Ecommerce sites easier to use, and how our services might benefit your business, head on over to our website at ecommerce optimizers.com and check out all the details. All right, on today’s episode, we have a very special guest we have Fatoş Fatin and Fatoş we actually met her last week, I believe it was for the first time we were connected by a mutual business acquaintance AJ Saunders Aj is a recent guest on the show as well. And he connected us Fatoş is the owner of a Amazon listing focused agency. And the name of the company is Maxamaze-  is that correct? Fatoş? Yes, yeah. So thanks very much for taking the time to be on the show. If you could kick us off and tell us about yourself. I think that would be a great way to get started. You have a wonderful story. And I know that this episode is going to be very interesting to many people.

Fatoş Fatin 1:51
Thank you for having me, Scott. And yes, I hope I hope it’s going to be interesting and informative. So So yeah, I’m Natasha. I’m the founder of maximize. Prior to my life in Amazon. I have I have a long history of running businesses off Amazon. And if you go further back, you know, I was born in Zambia, raised in Cyprus. I’m Turkish Cypriot. I’m British. Now if you ask me, what what am I? I’m aware where his home lands and his home and been in the UK since I was 16. So I came here to study. I did a degree in economics, and worked in finance for a little bit, but realized pretty quickly. It wasn’t really for me.

Scott Reid 2:48
It was about eight months. You worked it was that? Yeah.

Fatoş Fatin 2:52
Yeah, very well remembered. It was eight months auditing. And, you know, in those days, it was big paper sheets, and you know, a green pen. We call them ticks. You call them checks. You know, there’s the green tick brigades, just doing checking things off, ticking them off. It just wasn’t who I was. And so there was an opportunity to to get involved with my parents business. And my parents had a factory in Cyprus that made you know, women’s lingerie and swimwear. They started that business when I was eight years old. So you know, as a kid, so during the summer holidays, we worked in the factory, we were packing some suits into bags and labeling them and packing them into boxes. So I did did all of that. So there was an opportunity to do something in the UK. And that’s how I started. Age 22 started my own business and, and that business grew, it has many different iterations. So it started as a retail that grew into doing wholesale, where we sold under our own brand we sold within the UK and internationally.

Scott Reid 4:18
So what what types of products could you talk about the types of products that that you sold?

Fatoş Fatin 4:24
Yeah, sure. It was it was all it was all for women. We did underwear, swimwear, nightwear, so anything you know, lingerie, pajamas, swimsuits, all of that niche. And so that that business grew as a brand. And then at some, at some point further down the line, there was an opportunity to start doing white labels, so own label production, for big department stores and chains. And so I kind of went down that route, the business sort of pivoted. So I got to sort of learn a lot about contract manufacturing, managing an entire supply chain. So from concept developing products, getting them proved, the manufacturing sourcing, managing the production process, just delivering an end to end service, from concept to the customers warehouse. And, and that was an interesting journey, you know, I got a lot of experience into lots and lots of things like compliance and testing. So, you know, you don’t realize how much you’re learning, but you do kind of keep building this knowledge base as you’re doing it. And within that, you know, we have some very, very big suppliers, like we worked with a company called Zalando, who are absolutely huge in Germany, we created their own labels, swimwear ranges, and got those launched. And learning to work with processes for big companies like that, again, you learn a lot doing that. So I did that for for quite a long time. And then, when COVID happened was when I thought, Okay, now as you know, this is a pause, it’s given me some space to just reflect and see what else I might want to do. And that’s when I decided to start selling on Amazon, and launched my first private label brand. Totally different niche, didn’t want to be selling anything to do with apparel. So I started a Home Depot brand. So that’s how I got into ecommerce to begin with.

Scott Reid 6:52
So was it about when you said that you didn’t do anything with with apparel? Was it? What was the what was going on in your brain? At that point? Were you just like, hey, I’ve just been so immersed in this for so long that I just want to try something completely different to challenge yourself in a different way. What was the thing I’m curious about the thought process that you went through with that? Yeah,

Fatoş Fatin 7:16
so that’s definitely one of them. The clothing industry, or the rag trade, as we call it, here, it’s very cutthroat, very, very competitive, you know, you’re working with very small margins. And I think there’s very little middle ground. So you either have to be you know, the Gucci’s of the swells, or the prime Arts where, you know, you’re, you’re going to be selling T shirts for $5. And the in between market is becoming smaller and smaller. So to build, to build a big brand, is very, very hard, it takes a huge amount of investment in marketing. And the lower end of the market is almost impossible to compete in, unless you’re a factory, by now or Bangladesh or somewhere. And also, apparel is notoriously difficult, especially when you’re selling online, because people will order you know, I know for myself, I will order five or six different things, try them on and send most of them back. So returns are a huge, a huge drain on on your bottom line, basically. So I didn’t want to be working with a product that that would the, you know, traditionally has very high return rates. And also fit is such a particular thing. You know, one, you know, one thing might fit one person, but it won’t fit another Yes, it’s very subjective. So I just didn’t I wanted to remove those elements from the equation. And also I like home decor, you know, things to do with the home we all do. So I thought I’m gonna try something completely different. And it also meant that I got to work with a different a different supply base, because, you know, traditionally with apparel, so we were manufacturing in Tunisia. We’re always, always that alternative. You know, a lot of a lot of luxury swimwear comes from China. But again, we were we were very focused on technically, you know, fitting, you know, niche lingerie we were we were specialized in the bigger cup sizes, which are very hard. They need a lot of technical expertise. And we have some amazing factories in Tunisia who have that the French heritage of manufacturing foreign lingerie So we never manufactured in China. So I always do things differently to everybody else. And because I speak French I was I was able to do that. Because, you know, when I first started working with Tunisia, there were many people who spoke English. So, yeah, wanted to try working with a completely different geographical region. And with home decor products, there’s a lot of handmade product that comes from India. Okay. So, so that was great. Started. Started doing that. Yeah.

Scott Reid 10:40
So what products that what was your first product? I’m curious. My first products in the home decor?

Fatoş Fatin 10:47
Yeah, it was a leather wine rack that you can hang on the wall. So yeah.

Scott Reid 10:54
Don’t have to worry about different sizes. With that. Do you?

Fatoş Fatin 10:57
Standard?

Scott Reid 11:00
Much, far, far less returns? I’m quite sure.

Fatoş Fatin 11:05
Yeah, exactly. Yeah, just a beautiful, really, really beautiful simple leather wine rack that you can hang on the wall. And the selling point with that was, you know, it’s space savings safe. You live in a small apartment. And it doubles up as, you know, an item of home decor that’s also functional. So yeah,

Scott Reid 11:29
how did you come up with that idea? Because that’s, that’s I mean, we there’s so many different obviously, with home decor, there’s so many different options and choices that what was it about that, about that about that product, that type of product that you were attracted to? And you said, Yeah, I’m gonna go, I’m gonna try this. I’m curious what was in your going through your brain at that point. I

Fatoş Fatin 11:50
like wine. And I was looking at, you know, looking at keywords, search volumes and things and you know, hanging wine rack, wine racks, a wall wall wine rack, they all had good search volumes. But the products all seem very similar on Amazon. And I thought, well, maybe I can do something different here. So it was partly scientific, partly emotional and a mixture.

Scott Reid 12:27
And you had you had some, you know, experience whether some thought where you could bring that to the equation as well. It wasn’t like a spoon that you were selling or something like that. It had some had some personal connection. Definitely. Yeah. And and so this was you, this was all kind of going on during COVID. How long was it between the time that you first said, I’m going to go down this this different path to the time that it was launched on Amazon? And it was live, so to speak? Yeah.

Fatoş Fatin 13:02
So I started doing my training. And I think I told you this last time. I am. I am very much a geek. So I wanted to learn everything properly. Yeah. So I did lots and lots of training, followed the all my modules did that in the meantime, was doing product research, finding it sourcing it. So I started down the path in the March, I think, and then the product was live just in time for the Christmas rush. October, so seven months, I think is you know from starts. That’s pretty

Scott Reid 13:45
quick, though, isn’t it? Is that quick as a general rule, because I had spoken to recently that I think that he had worked on his his product concept for like a year and a half, you know, so that’s seven months. So that’s somebody that’s very experienced as well with Amazon so seven months is quick, is it not? Yeah,

Fatoş Fatin 14:01
it’s pretty quick. And also the good thing is that we were able to airfreight the product because it was quite lightweight. Yeah. We didn’t have to ship it by sea. So that we cut down on the shipping time.

Scott Reid 14:14
Yeah, yeah. And that was manufactured in India. In

Fatoş Fatin 14:18
India. Yeah. Yeah.

Scott Reid 14:20
Excellent. So then you you had that that product in Amazon. Did you Did you are you completely out of the the women’s swimwear and lingerie industry at this stage of the game? Yes. Yeah. And 100%. With with with what you’re doing with Amazon and your your agency, Max. Yeah, that’s such a great story. I always love hearing the genesis of how one gets into any type of marketing situation from an agency standpoint, as well as the journey from how you started and now Now that path one, because it’s always different, and it’s always interesting, I think yours is particularly particularly interesting, as well. So tell us about do you still have your Do you still have your product on Amazon? Do you still still selling that same product?

Fatoş Fatin 15:14
That same product? We’re actually running it down? I think there are a few units less, but I think it was a bit too niche. You know, it wasn’t a product that was going to do volume. You learn, you know? So yeah,

Scott Reid 15:33
that’s excellent. So now with your, with your, with your, with your company maximize? Yes. Tell me about that. I know that. When we were talking before we started recording, I was commenting on the the wonderful testimonials that you have on your website. So it’s clearly you’re doing something right, because the people that are commenting are quite a few Civ about their experience working with you and and how happy they were that they were that they found you. So that being said, could you talk about what maximize does and how you help Amazon sellers to be more successful? Yeah.

Fatoş Fatin 16:15
So ultimately, what we’re trying to do is to make help Amazon sellers be more successful through the power of their content. So, you know, for me, that the way that I look at it is I sort of rewind back to the days where we had physical stores. And people sometimes think that, you know, if I’m selling online, it’s completely different thing, it’s not like selling on a store. Ultimately, it is the same thing, because you need to a make your store inviting for people to come in to walk through the door of your store. And then once they’re in the store, inform them, and give give them you know, the desire to purchase your products, the mechanics of how you do that are different, but the concept is exactly the same, the fundamentals are the same. And that’s how I personally, I approach it, you know, your, your main image on the Amazon search results page is basically your shop window, and it’s the front door of your shop, you know, if you’re walking around the shopping mall, you’re going to walk past several stores, and you’re going to choose to go into one of them. So the search results page is the shopping mall. And your main image needs to make people want to come into your store. So that needs to be optimized for that. Clearly, within the terms of service of Amazon, you need to you need to make sure that you’re totally compliant. But so that’s that’s where we start, you know, an Amazon listing is made up of different component parts, all of which need to be optimized. And the goal with that is to make our clients a get the maximum number of clicks. And then once they’ve got the click to get the maximum number of conversions. So we, we want to make sure that you are selling you’re getting as many sales as you possibly can. And we engineer the content of the listing to try and help that happen.

Scott Reid 18:38
Excellent. That’s very succinctly put, it’s, it’s crystal clear. Now, I have to tell you, I love the parallel that you’re drawing with brick and mortar, it’s always easier, at least for me to understand how things work when we think about it from a brick and mortar perspective. So what does that look like in terms of what are the components of a well constructed listing? The first thing, as you said, was, was the

Fatoş Fatin 19:07
main image, the

Scott Reid 19:09
main image that’s the outside of the store? What are the other components of that of that listing? We start there and then we move through.

Fatoş Fatin 19:18
Yeah, sure. So you know, the the other components, I’ll run through them quickly, and then come back so your listing images, which is your main image set, and Amazon, that’s the next thing. You have your obviously your title is absolutely critical, which is you know, going to help with your discoverability. So your sales copy your title is, is part and parcel of that, you know your bullet points, which is how you how you talk to your customers, videos, very important. And then as you move further down the page on your listing, you know, you have your brand story, and you have a plus content.

Scott Reid 20:02
Okay. And I know that you do a lot with product videos and lifestyle images. Yes. Can we talk about that? And your theories are on that? And what’s your process overall, in terms of in terms of generating those high quality visuals for an Amazon store? Yeah,

Fatoş Fatin 20:22
yeah. So the first thing that we do is to get to know the product. So because because we work with such a vast range of products, we may not have first hand experience of using them. So the first thing we do is to learn, what is a product? What do you do with it? And? And how do you get the best out of this product? How do you communicate the features and the benefits of that product to a shopper? And what is the content that we need to create to make sure that we’re doing that? So that’s the process we we have a backwards sort of reverse engineering process. You know, we don’t just get a product from a client, off we go shoot some images. And it’s not like that there is there is the builds up the sort of the preamble is, well, the most important part before you you take any images and videos. So that’s, that’s how we work out, we work out what is this product, who’s going to buy it, you know, we need to understand who’s going to buy it. Because if we’re selling a product that’s meant for baby, we’re not going to use a model that’s 5060 years old, you know, we need to understand who is this product for. So we figure out all of that. And then we plan the content that we’re going to choose shoot. So with, with images with still images, it’s really important to show the product in use because as a shopper, when you’re looking, you want to be able to imagine yourself in in that position, you know, if you were buying this product, how were you going to use it. So we make sure that we’re capturing all of that. We also want to show features, but benefits are absolutely critical. And what a lot of listings are missing is the benefit, they show them. The features, you know, they will say, you know, this, this glass holds 300 milliliters of liquid, but they won’t say why that matters. So what matters is what the customer wants to know. So, those those are really important to show. Videos, moving images, really, really important. Again, you know, we shoot videos that show the product in use, in situ, you want to be able to see how this product is going to help you how it’s going to make your life better, and also make it look desirable. You know, if, if you’re selling a home decor products, you want to be shooting it in a beautiful home, you don’t want to shoot it in a garage. You know, when when the shopper looks at it, they want to think, Oh, I love that. I just can see that in my own house. So the emotional side is really important. That’s, that’s how we build the content.

Scott Reid 23:36
So really striking a balance between features, benefits, aesthetic appeal, the product in use. Yeah. And I really keyed in on how you are singling out or focusing on, on, on, on on. On delivering the benefits to to the potential client or to the potential customer. What do you do you see that as a big gap within the Amazon listings? Is that something that that is less common, as opposed to just doing like a feature dump?

Fatoş Fatin 24:13
I think so. Yeah. I mean, I see such things who don’t even have any infographics. So they’re just plain images. So they’re not even communicating features. But those that do have, you know, the the graphics, a lot of them are focusing on features and not so many talking about benefits. Definitely. There’s a there’s a gap there. Yeah.

Scott Reid 24:42
And the benefits, that’s where the work, that’s where the work starts and the thought and the creativity and really, as you said, getting to spending the time before he just jumped into it. So so clearly your understanding, kind of going several level levels deep in terms of of determining the reasons the deeper reasons that are going to appeal with someone’s psychology and delivering those as benefits. Yes. So and then those benefits, are you kind of using that as a focus of these videos as well? Yeah, as much as you can not just listing them out, but showing that that that innate benefit? Yeah. Let’s talk about about, we talked about videos and images, how long are the videos that you that you typically shoot? Is there? Is there a range that you that you recommend that? Where does it get to be too long? Or is there a point? Yeah,

Fatoş Fatin 25:46
I think if you go over 60 seconds, they are too long people kind of you lose their focus, and they won’t watch it to the end. We keep them below 60 seconds. But we always do a shorter version as well for clients so they can use them for ads. So yeah, any anything said around 30 to 45 seconds. But we also have clients who just want some very, very short, very punchy videos that they can use for ads. So we do that as well. We can always edit them down.

Scott Reid 26:22
Yep. And then from a copywriting perspective, because that’s, that’s clearly, yeah, that’s where your benefits must really shine through. Yeah. Is there a process that you follow to, to craft that? well optimized, listing from a copywriting perspective? Yeah,

Fatoş Fatin 26:44
so we we do keyword research, you know, we use we use some of the wellness tools out there, we look at the competition, what are the keywords that people are ranking for, they’re getting lots of sales, but but also, relevance is really important. You know, a keyword may have very high search volume, but if it doesn’t apply to your product, you wouldn’t include it. So we look at all of those. You know, when we crafting a title, we look at where can we get an advantage as well. So we look at title density, like if there are keywords that are very relevant, but not many of your competition, are ranking for or have it in their titles, where you think you could we could capture some more sales, we try and target those. So again, there’s there’s a process just in terms of the keywords side of it, which is a bit more scientific. But the bullet points are, you know, they need to be informative. But they also need to appeal to the emotional side, because that is basically where you’re actually having a conversation with a shopper. It’s like, it’s like if you go into a store to buy a pair of, you know, a pair of trousers, and there’s, you know, the sales associate comes in, they tell you, you know, sir, this is, you know, the best quality cotton twill. And let me show you. So that’s kind of the conversation you’re having with the bullet points.

Scott Reid 28:27
Excellent. Now, in terms of competitive competitive research, because I know that that’s something that you do as well, Could you could you talk about that, and how you like, what your, what’s your methodology is from a, from a competitive research standpoint?

Fatoş Fatin 28:41
Yeah, exactly. So

Scott Reid 28:42
let me just, let me just stop it. Because that’s just it seems to me that in talking to and looking through your site that you’re really going deep with, with with these with your clients and you’re doing a lot more than might typically be expected and that competitive research is something that is so crucial, but I gotta believe that you know, because I shop on Amazon and there are you can, you can really tell when somebody has has spent some time on their, on their, on their on their listing, can you talk about the That being said, could you talk about the competitive research that you do?

Fatoş Fatin 29:26
Yeah, so so we you know, we look at the competition, we have analyzed their listings, you know, we look at where their weaknesses are. But the thing we look at as well a lot is reviews, you know, we look at the good reviews and we look at the bad reviews, bad reviews are really helpful. They’re really useful. So let’s say for example, you’re you’re selling a travel cup with a handle so if your competitors reviews A lot of people are saying the handle broke. So that is something that we can target, then we’ll make sure that when we’re building the listing, we highlight, and we showcase that, that, you know, you can use this cup, and the handles are really sturdy and it’s not gonna break. So all of that feeds into the competitor research, their weaknesses are the things that that you can really benefit from. And you want to show that your product doesn’t have those weaknesses, that’s how you’re going to try and capture some that share.

Scott Reid 30:40
Do you do anything with the with the the positive aspects of the competitors? Of a competitors reviews? And and throughout that analysis?

Fatoş Fatin 30:50
Absolutely. Yeah. So if there’s a, you know, if there’s a positive aspects, so just saying with a with a travel cup, let’s say, you put it in the dishwasher, and people are saying it’s great, you know, it didn’t get damaged, the pain didn’t get chipped, you know, we’ll we’ll make sure, you know, hey, our cup is great, you know, you can put it in the dishwasher every single day, and the paints are gonna get damaged. And we’ll highlight that. So yes, definitely. And things people are looking for that we may not have thought of before, you know, then they may say the fact is that because this is excess capacity, I can get a venti cappuccino in that. So, again, we’ll highlight that we’ll say, because this cup is the perfect size for your venti, cappuccino. So just yeah,

Scott Reid 31:48
you’re answering the question that they will likely have in their brain as they’re going through the shopping? Are there certain types of brands or products that you focus on? Or gravitate towards or work best with? Is there any any, like nuances there that that might be helpful to the listeners?

Fatoş Fatin 32:07
Not really, we we work with a whole range of products from radon detectors to you know, cake baking pans? And yeah,

Scott Reid 32:17
it’s quite, it’s quite a quite a diversity radon detectors, the cake baking pans, yeah, that says it all, you don’t have to go anymore? Yeah. Well, that’s, that’s excellent. Is there anything, anything else that that that might be that you would like to review or discuss or dig into that I haven’t asked, you?

Fatoş Fatin 32:43
Know, I’ve think, you know, if, if you’re passionate about your products, I think it’s really important to communicate that. And yeah, your your listing is a great way to do that. And, and, you know, the one piece of advice that I would give anybody who’s thinking of starting to sell or about to launch a product, just just don’t jump into it, if your listing is not ready to take your time and, and invest in it. And, and the thing I always say is, what you spend on creating your listing is, is not an expense, it’s an investment. You need to see it.

Scott Reid 33:26
And I’d imagine that I wouldn’t imagine I know that one could burn through a lot of money quickly. If that is not constructed properly, you have your product, but that was paramount when it comes to actually bringing the machine at the end of the day. Exactly. How can people get in touch with you if they wanted to? Because one of the things on your website is that you have you offer a free listing critique. Yeah, and lets us actually, that was one of the things what was that list and critique look like if somebody wanted to initiate the process of, of potentially working with you?

Fatoş Fatin 34:03
Yeah, absolutely. That that is a completely free service. So anyone can book a call through there’s a form on the website, and I’ll go on a call with them. And we can look at the listing, talk about it. You know, the listing may be absolutely perfect, there may be nothing to improve, or there may be areas of it, that I feel could benefit from upgrading. I’ll just talk through them with that. And then that’s just totally free advice. They can, you know, they can go go off and do it themselves or if they want to, they can engage us and we can help them with that. But is that that is purely is a free service. Excellent.

Scott Reid 34:50
That’s a win win for anybody that that wants to get a second opinion right, and then potentially potentially work with you I’m excellent. Your website is maximized. not.co I think I said.com earlier. It’s got it’s got SEO. So ma XA ma ze.co. Yeah. And that will be in the show notes. We’ll have your LinkedIn profile as well, in the show notes. I just want to tell you, I really appreciate you taking the time to be on the show. It was a pleasure having you on as a guest, I learned a lot. And I think that that this will be a stellar episode and the E commerce optimizers podcast. So thank you very much, coach. I really appreciate it. And hope you come back sometime in the future.

Fatoş Fatin 35:36
Yes, thank you for having me. I’d love to. Excellent.

Scott Reid 35:40
Thanks again and we’ll talk to you soon.