Improving Results with
Conversion-Driven Imagery
- with Carrington Crothers

Carrington, founder of Prospect Street Studio, a Massachusetts-based brand photography agency, specializes in serving product-based businesses within the CPG (Consumer Packaged Goods) sector. Leveraging the power of photography, Carrington collaborates with brands across the country to align visual content with strategic business objectives. By understanding each brand’s unique goals and challenges, Carrington applies psychological and trending industry principles to craft compelling, conversion-driven imagery, driving business growth and impact.

EPISODE SNAPSHOT

[1:56] – Business Overview: Carrington introduces her role as the owner of Prospect Street Studio, focusing on brand photography for product-based businesses in the CPG space.

[3:00] – Career Path: Carrington shares how she didn’t start with a love for photography but grew into it through a transformative learning experience with a professor.

[6:09]Specialization in E-commerce: Carrington discusses her focus on commercial and product-based photography, particularly for e-commerce brands.

[7:50] – Food and Beverage Focus: Carrington highlights her extensive work in the food and beverage industry, explaining her expertise and specialization.

[10:49] – Creating Compelling Imagery: Insight into how she crafts photos that not only showcase products but also inspire and educate the viewer, thereby driving sales.

[19:15] – Client Collaboration Process: Carrington explains how she collaborates with clients remotely, ensuring they are involved in the creative process despite geographical differences.

[25:13] – The Impact of Imagery: Discussion on the educational and inspirational roles of imagery in enhancing e-commerce conversions and overall brand perception.

EPISODE DESCRIPTION

In this episode, host Scott Reid speaks with Carrington Crothers, owner of Prospect Street Studio, on the role of strategic photography in enhancing e-commerce brands. From her studio in Worcester, Massachusetts, Carrington shares how targeted, high-quality imagery can transform online consumer engagement, particularly in the consumer packaged goods (CPG) space.

Listeners will learn about Carrington’s journey into photography, her approach to creating compelling e-commerce imagery, and her collaborative process that aligns photos with brand goals to boost engagement and conversions. This episode offers practical insights for brands aiming to enhance their visual presentation and leverage photography for improved e-commerce success.

MENTIONED DURING THIS EPISODE

Carrington’s LinkedIn profile: https://www.linkedin.com/in/carrington-crothers/

Carrington’s email: info@prospectstreetstudio.com

Prospect Street Studio: https://www.prospectstreetstudio.com/

SPONSOR

This episode is brought to you by Ecommerce Optimizers

At Ecommerce Optimizers, we specialize in helping Ecommerce brands in one focused area: and that’s making your website easier to use so that more of your visitors buy from you. 

An easy-to-use website delivers a highly intuitive, straightforward, and smooth experience throughout the customer journey – making it much easier and more enjoyable to do business with you. This translates into a wide variety of business-building benefits, including increased revenue, higher profits, and happier, loyal customers who buy from you time and time again. 

If you’d like to learn more about how we make Ecommerce sites easier to use and how our services might benefit your business, head on over to our website at EcommerceOptimizers.com and check out all the details.

EPISODE TRANSCRIPT

Scott Reid 0:00
Welcome to the Ecommerce Optimizers Show. I’m your host, Scott Reid. This episode is brought to you by Ecommerce Optimizers. We specialize in helping ecommerce brands in one focused area, and that’s making your website easier to use so that more of your visitors buy from you. An easy to use website delivers a highly intuitive, straightforward and smooth experience throughout the customer journey, making it much easier and more enjoyable to do business with you. Now, this translates into a wide variety of business building benefits, including increased revenue, higher profits, and happier loyal customers who buy from you time and time again. If you’d like to learn more about how we make e commerce sites easier to use, and how our services might benefit your business, head on over to our website at ecommerce optimizers.com and check out all the details. All right, so on today’s show, we have Carrington Crothers. Carrington is somebody that I met. She’s probably like six months ago, or so maybe maybe a little bit longer Carrington, and she is the owner of Prospect Street studio. She’s not that far away from me. I’m in Southern New Hampshire. And, and her studio is. It’s about an hour, I don’t know, an hour and a half away, Worcester, Mass. Downtown Worcester, Mass that’s changed over the years, that’s for sure.

Carrington Crothers 1:30
Better? What’s definitely getting better?

Scott Reid 1:33
Yeah, my, well, my brother in law went to Holy Cross. And I had some very good friends of mine from growing up that went to Holy Cross. So I used to spend some time down there back in the back in the 80s, actually, and it was a lot different than than it is now. I’m quite sure. So that being said, Carrington, why don’t you tell us about yourself? And we’ll kind of take it from there. Yeah,

Carrington Crothers 1:56
so thanks for having me to start off. And like you said, I am the owner of Prospect Street studio, which is a brand photography agency. And we primarily work with product based businesses in the CPG space to create imagery to help up level your brand. And so as a really quick cursor of like, what that means is like, you’re creating a product, you sell the product, thing is done digitally on the computer, now, your images are what’s going to help sell that product. So that’s really my end goal is how do you not only create imagery just because you need to create it. But how do you create it, so it actually makes a sale? Use the imagery to say, make the person want to add to cart, learn more, or go to the shopping page, right? So having all those conversations about how to really strategically use imagery to create those conversions for your brand. Clearly,

Scott Reid 2:52
it’s one of the most important things without a doubt. So how did you get how did you get started? How did you get into the into the center of the business?

Carrington Crothers 3:00
So I fell into it kind of by accident. I am not the photographer or the artist who will say that they loved it since they were a kid. And they knew this is what they want for their whole life. That was not me. I knew I liked art, and being creative. But when I was in college, I was a graphic design major. And as a required course was photography, which I hated. And I just stay after class one day, because for my graphic design, my assignment wouldn’t get submitted there is a glitch. So an instructor was just staying after class with me to figure it out. And he just happened to ask how I liked photography. I looked at him and I’m like, I am lucky if I pass. That’s really all I cared about at that moment. And I didn’t know that he loved photography. So he ended up taking me and a friend out to downtown Manchester, New Hampshire for an hour, and just taught us the basics, how the settings worked. If you change your settings when you’re photographing a flag in the wind, for example as what we were doing, and in that hour, I got hooked. And the day I started looking into photography schools, I graduated with a degree in graphic design and went back to school and got a degree in professional photography.

Scott Reid 4:21
Whoa. And was that was that the professor who was who took your side?

Carrington Crothers 4:27
Yeah, it was a professor that was not my photography professor. Oh, okay. Yep. So totally different. He just loved it. And the fact that I didn’t, so he gave it just donate an hour of his time. And within that hour, he literally changed the entire pathway for my life. Sounds like

Scott Reid 4:46
he maybe should have been a photography teacher, but I’m guessing that he was he was quite inspirational with whatever subject he was a master of as well. Yeah, definitely. Well, that’s a cool story. So then you you graduated with your degree in photography, what did you do after that?

Carrington Crothers 5:03
Yeah. So it was you have two options. You either go out and you freelance, or you get a full time job. And I really didn’t know what I want to do. So I started freelancing and assisting for other photographers being kind of the grunt on the photoset. Yeah, oh, I just learned from them. And I started doing that and be like, Oh, I really like what they’re doing. I started to figure out their lighting and all the nuances, how they manage their clients, their cadence, their photo technique. And then I got an offer for a full time job. And I’m like, alright, I’ll try it. I lost it eight months, I quit. Went back to the freelancing lifestyle, and just started growing it from there, tiny clients in the beginning, doing small things, and then expanding my network until I really expand it.

Scott Reid 6:01
So what what type of photography were you doing? When you were working with the people kind of as an apprentice,

Carrington Crothers 6:09
if you will? It was all commercial and product based? Okay. Yep. So same as what I’m doing now. I just stuck with that.

Scott Reid 6:17
And so in terms of focusing just on ecommerce brands, because that’s, that’s essentially what you’re doing right now. Have you always been doing that? Or were there different types of photography, commercial photography? That?

Carrington Crothers 6:31
Yeah, primarily, I’ve always been in the product space, doing advertising, marketing materials, website updates, anything like that getting into Amazon and E commerce. Yep. I used to do a bit more with the part portraiture side. And I wouldn’t say I do creative portraiture anymore, but there’s always a person behind the brand. When that is a need, I will pull out that portraiture hat and I will start creating that imagery as well. But I primarily stick with photographing the products.

Scott Reid 7:02
Awesome. And we’ve spoken about this in the past. But it’s I think it’s quite interesting how you how you do it as well, you have your studio, could you? Could you talk about the process that actually, let’s back up and talk about the types of brands that you typically work with, you know, on your, on your, on your website, which is just an we’ll have this in the show notes, it’s Prospect Street studio, and the word Street is spelled out. And one of the things I noticed when I was looking through the site, you have a highlight on food and beverage photography, Amazon and Shopify photography, and restaurant and brand photography, is there a certain type of product that you that you typically gravitate to, or, if you will,

Carrington Crothers 7:50
I’m very heavy in the CPG space. So consumer goods, and really just the food and beverage industry, that is definitely something I’m very heavy, I’ve got my feet wet, and that a lot. If it’s a brand on Amazon that’s not in food and beverage, and they’re looking to uplevel, I can still help them. To me a product is a product. But I definitely have a strong focus in the food and beverage space.

Scott Reid 8:14
So what do you what do you see in? I’m really curious about this, what your perspective is, when you look at a photo that doesn’t really cut the mustard, it’s not compelling. What what is that? What are the characteristics of a photograph, or imagery of a given product that makes it you know, kind of subpar? Or lame, if you will, or just kind of nuts? Not too exciting? What are those photographs look look like?

Carrington Crothers 8:47
So one thing that I tell brands a lot is understanding the different aspects of what goes into it. So who are you photographing it for? Why are you photographing it? And what are you taking a photo of? And a lot of brands will look at me and be like, well, Carrington, I’m taking a picture of my product, like, but are you? Is there more to it than just the product? If you took your product as a photo? Is that still a compelling photo for your brand? Can you still use it? Does it still fit and tell a story and actually help level you. And a lot of times it kind of makes people step back and realize, oh, it’s more than just a photo of my product on a table or in this scene. So once you start to get that groove going, a lot of brands will realize, Hey, these are trending a lot more because they’re making a lot more sense, right? You can create a beautiful photo. But that story is not there. Background meaning it’s not there. So then it’s not connecting with the audience, and then it just sort of falls flat. So that’s one thing where even if it’s a beautiful photo, it can Be pretty subpar if it’s not on brand and downright.

Scott Reid 10:03
Okay. So like if we were talking about, I think it would be helpful for me just to understand, like if we’re if we’re talking about let’s take a beverage, you know, one of the one of the looking at Virgil’s root beer? I’ve, I’ve tried that before, it’s pretty good. And I’m looking at that photo on the site. It’s definitely, it’s definitely pretty compelling. Can you talk about how that is? Because you’re familiar with that picture? What is it about that, about that image? That is that is different? And how would you normally see that normal? Normal is in quotes? Would it just be like a picture of a can, you know, on a on a shelf or something?

Carrington Crothers 10:49
So it really depends on so like, when I was doing the shoot with Virgil’s, they were looking at, they’re very heavy with the social media side of things. So all right, we’re going to be trending with seasons, we’re going to be trending with holidays, here, what are the images that are around it? How are we going to help that flow? And what is the other photos that people are going to want to see get that add to cart? When we’re talking social media, it’s a little bit different than if we’re saying, Alright, we’re creating website imagery that might have a little bit more strategic cadence to it. Right. So for Virgil’s it’s all about All right, let’s take a step back. And we want to make sure that we’re in the right season, we’re in the right story, we’re fitting the main purpose of what are they trying to sell was? Rancho? Is it the botto that’s for more of like a Thanksgiving fall theme? Or the one that’s for the summer? Right? And how are we going to connect with people. So

Scott Reid 11:53
that is relevant to the whatever situation it is that they’re trying to promote along with the product. And that could be matching the copy. As well as other things and just, I’ll just describe this, this photo, because it’s, it’s, it’s, it is really compelling. It’s interesting to look at, it has leaves, because I’m assuming that this was done in well, I should say that their fall leaves, so they’re colored for our knowing beautiful New England, we’ve seen them. And then you have some spices and some other things and pine cones a blanket, it really looks quite compelling. And it makes it look appetizing, like you try it. So there’s a lot more going on in that image, or is just a can, which is boring, even though the, the label on the can is interesting, it just adds a lot more substance to it. And and yeah, I noticed in these other pictures, it’s clear that you take a lot of time and thought and energy into putting your putting us together, it’s not, you know, it’s something that, that in a sea of in a sea of just kind of normal photos, these are going to also jump out, which is a huge part of that, that creative is so crucial in any type of advertising. Because it’s gonna get that it’s gonna get that immediate attention. And so these photos are unique, the compelling and and they’re interesting.

Carrington Crothers 13:31
Hey, that’s the goal. thing. I’m like what the brand needs, right? I was talking about the brand literally yesterday, and we were doing a review. We were talking about their social, and they had two weeks ago switch to agencies. And I was like that tracks, like you have a very bright, colorful bond brand. It was recent images. Honestly, they looked like they would probably be shot in your house. Lots of browns, nature, deep colors. And I’m like, we’ve got two things happening here. Are you the bright, colorful and fun brand? Are you the dark moody nature brand? And it was a very interesting conversation to be hard to say, if we take your product out of the photo, which one’s going to resonate with your brand? And they really paused on that question. And they were like, We are not on track.

Scott Reid 14:26
So how do you how do you how do you match that? What’s What’s your process to matching the extraneous aspects of the photo to the brand is there? Do you have conversations with these people? Are you are you looking at the the current imagery that they have? I mean, how do you go through that process?

Carrington Crothers 14:48
All the brands I work with we go through image strategy in the beginning, any brand can do a session with me whether they’re going to work with me or not. But we go through all the imagery that you’ve been currently doing with them. In the past three to six months, what is trending? What is resonating with people? What do we need to do is show you how your conversions have flatlined, right? How do we make the visuals help fix that problem? Because that is one thing that can make a huge difference. And looking through past three to six months and figuring out all of the different aspects that you’ve done, and what’s the next step? How do you fix that and go forward? That’s one thing is just really looking at the strategy behind the photos, are they guiding the eye in the right way, which is something for me to know, I don’t expect the brands to understand how that works. But when I look through old photos, I will let them know, hey, when you look through this picture, and you have a person looking left, but you have the button for add to cart on the right. The human eyes going to follow the human in the photo left. That’s a lightbulb moment, like oh, the person has a face to add to cart button. I’m like, yes. Right subtle thing. But understanding how the human eye goes through photos, can use that to your benefit. To help the flow of your site, help people add to cart, read more the description, scroll down whatever that goal is. Right? And is using it strategically. Yeah,

Scott Reid 16:27
so So clearly, you’re you’re thinking a lot more about about the optimal ways to promote and sell products and to get people to actually buy them rather than just snapping, snapping pictures. What do you think? What do you think the the percentage of brands that that have? Like, you would look at it and say, hey, look, those images are really well done? What percentage? And I know, this is a very open ended question. But what do you think? I mean, in terms of,

Carrington Crothers 17:05
honestly, I don’t think I have an answer for that. Like the brand I was talking to yesterday, I just mentioned, they had a photo on their Amazon page. And I’m like it like I love everything about it. But it’s backwards, you need to flip it. Same thing with the human eye, looking the wrong way. I’m like, everything is pointing the wrong way. You have a perfect picture here. Flip it and face it the other way. They flipped it, they’ve changed it. So but a lot of brands have really strong imagery. A lot of the times people don’t know the right implementation for it.

Scott Reid 17:44
And what I’m in terms of because I’m, as I’m looking at the site here, I see that there’s definitely a heavy weight towards food and beverage, but you also have some clothing here as well. There are some shoes. What can you tell me about other types of other types of products that you that you photograph?

Carrington Crothers 18:09
Yeah, I mean, I pretty much won’t say no to most products that come through my door. Before I got heavy and food and beverage, I was very heavy in the footwear industry, where you will see a good amount of pictures and Boston is very heavy in the footwear industry. We’ve got name brands in the area. We’ve We’ve got new balance, Reebok, Clark’s, you name it, the list goes on. So that was a one way that I got really my foot in the door interface. But to me a product is a product. If you know how to do your lighting, you can make a good product. If you know the brand, you can make the good photo, right? So somebody came to me and they don’t have food or beverage. But I understand hey, this is what you need. This is how I need to light it for your materials. We can make it happen right

Scott Reid 19:07
now in terms of how to people and I also see that the tortillas Those are great tortilla chips. They are their favorite. So

Carrington Crothers 19:15
that was a fun photo to create. That was actually a test shoot photo. I was like I saw it in the store. I’m like, oh, I want to do something with this.

Scott Reid 19:24
Oh, the avocados and the no yeah, those are those are exceptionally good. So how do what what other things you know, in addition to in addition to having the person looking towards the Add to Cart button, what other other any other types of kind of tips or tricks that you are errors that you might see with other types of imagery? Yeah,

Carrington Crothers 19:51
one thing I usually try and talk with brands about is how do you educate and inspire through your imagery. So All three steps, you want to help educate the viewer, you want to inspire the viewer. And ideally, that’s going to help sell them. So when you hit those three marks, you’re going to have a higher chance of getting that sale that add to cart. So when you’re trying to educate, right, I did not even food and beverage related, but you know, like the bathroom over the door hangers with baskets on it. So a local person was like, I need help. And they came to my studio, we create the imagery. And when we were talking about strategy, I’m like, we need to provide more education to the viewer a lot faster. And the way we did that is honestly by just angling the product, instead of being straight on, and we got a little higher, I was like, alright, by getting higher, and going to an angle. Now the viewer knows how the side looks, they can see the depth, the width, they can now see the shadowing so they can see what that front texture looks like, how the hooks work in the back what you couldn’t tell before, you could see the Velcro. And I’m like, so we just hit by doing two little things, five pieces of information for them. They no longer have to read in the description. And that was a huge point for that brand and be like, Oh, that makes it easier for the viewer to be like I get it. I like it more and more, right versus me like, it’s kind of just flat, right? That’s

Scott Reid 21:30
so smart. Because it’s just it makes it easier for them to make a decision. Through your imagery is what you’re saying.

Carrington Crothers 21:38
I always say like, how much info? Can we tell the viewer? In one photo? What can you educate them?

Scott Reid 21:47
About different different perspectives in the speaking of different perspectives? And I want to I want to get to the Inspire as well. But how many? Is there a kind of like a rule of thumb that you go with? Where in terms of number of photos? And I know that’s that’s probably like a silly question, because it because the answer is it depends. But is there? Like what do you say to people in terms of how many photos do I need character? So once for that?

Carrington Crothers 22:17
Partially it depends, but it depends on where are the photos being used, if they’re being used on Amazon, website versus social media, right? So if we’re thinking about Amazon, we’re going to have less images, because we want the first three photos to be what really clicks, because that opportunity for them to click on 456789 10. Gonna dwindle for every single one. So we can create all those photos. But one, two, and three are hyper important. And then if we’re looking at a website, it depends on the flow, the homepage, the messaging, want to create the imagery to also be aligned with your copywriting. So one thing I say like if you have a web designer, and they have copy, and it says let’s let’s party right here, I’m not going to create you some dark and moody photo, because they’re not going to talk to each other. Right? They’re just going to heads, right? So depending on the needs of the web designer, and the website can really vary on the scale and the quantity of project or even the number of products of brand has. I’ve worked with brands who have three skews and brands who have over 50 skews. Right. So it can vary in a lot of different ways, depending on what the file uses.

Scott Reid 23:43
Excellent. Yeah. Thanks for that, though, in terms of Inspire. Let’s talk about that. Yep. How do you? How do you incorporate inspiration into your into your photographs?

Carrington Crothers 23:54
So one thing I always say is, what is your Ooh factor? When you’re scrolling on Instagram, when you’re scrolling on a website? What makes someone be like, Oh, that’s cool. Right? Yeah. Like we all do it. So that is where the Inspire comes in. Right? If you get somebody to be like, ooh, that’s cool. Then you can start delving in a little deeper, and showing them hey, wait, this fits my lifestyle. Oh, I have that problem. My knees hurt, but this guy’s out hiking in the sun. This is showing that he can do it. Right. So how do you inspire someone to realize, oh, this product can help benefit my life. This product can fix whatever problem I’m having or be a solution for my needs or a new idea, right? But I always start I’m like, we gotta get that Ooh, factor in first to get people excited. Right?

Scott Reid 24:51
On social media, yep. Once they

Carrington Crothers 24:53
get excited and they start going deeper into the brand, then you can start inspiring them maybe like alright, this can change My life, this is what that product that I need.

Scott Reid 25:03
Excellent. Yeah. And that’s and that’s also how I think you said three, but I only wrote down two, which is educate and inspire. Was there another? Was there another factor that

Carrington Crothers 25:13
if we can educate with inspire that helps you sell?

Scott Reid 25:17
Okay. II is. Now, one question I do have is, I don’t? What is your what is your professional opinion on black and white photos? Or photos that might mix black and white with color to have to have certain aspects of the photo pop? Just just curious what your thoughts are on that. I

Carrington Crothers 25:41
usually shy away from it. It’s an older school kind of style brand that goes with that style 100%. But if your brand is more modern, I would definitely steer away from it, it would be very selective look.

Scott Reid 25:56
Okay. All right. So if it’s like a, like a, some type of, of an old antique hat or something like that, that, that the black and white monochromatic might might go with that brand. But otherwise now. Now, in terms of, because I see all different types of products. How do how do you shoot these? I mean, are they people sending? And I kind of know the answer to this a little bit. But I want to I want because we’ve spoken about it before. But I I’d love to have you talk about how you work. So let’s just say I’m, I own a brand. And it’s a it’s a food brand. How would How would I engage with you? And you’re in Worcester mass? Yeah, and let’s say I’m in. I’m in California.

Carrington Crothers 26:52
Yep. So if you have a food product that can be shipped, I do it all, virtually. Okay, so we basically set up a lighting test in the beginning. So once I receive product, I guess you want to call, I’ll create three different images with different types of lighting. And this allows me to have a conversation with the client be like, alright, everything you’re saying is now aligned visually. And if we need to make any tweaks, we can make that happen right away at the beginning of the photoshoot. So when I deliver photos, the client doesn’t say, Oh, that’s interesting lighting. Why did you do that? We have that conversation, say like, that’s exactly what we want. Yeah. And that’s a similar cadence I do through all throughout all the photoshoots we have one zoom link, the client can either stay on for the entire photoshoot, and I can work alive. So they can see every single photo as I take it, just when I make if they don’t want to, and they don’t have the time, I will let them know, Hey, we have three times in the day for you to hop on Zoom. And we do review periods. And that allows, again, the client to have a say, to communicate with me make changes. I love this love keep going it or wait, this one’s not doing the mark, we make some tweaks. And then at the end, we do a final review. They see every photo I took. They give me an okay to edit them. And then I deliver. But it allows for you to be in California, and still know everything that’s going on prizes at the end. And you get to still be hands on even if you can’t stand next to me.

Scott Reid 28:34
That’s awesome. I didn’t realize that. That’s definitely an ingenious way to use technology to have them right there in the room with you. Yep.

Carrington Crothers 28:42
I’ve literally had clients who will draw on their screen. We had I had a photo and there was a lot of moving parts to this picture. And it was easier for the client to say, hey, we want to move there’s a tiny bit this way. This goes this go and he drew everything and just said in some of them was very tiny maneuverings. And I left it on the screen. I moved everything around, shot a few photos, and moved it around. So he literally was hands on with the photoshoot as you’re running everything and to be like, how he saw that flow working. Right?

Scott Reid 29:20
Is that is that is that common for people that were taught to work like that, in your in your opinion? I

Carrington Crothers 29:27
just had that happen once and I thought it was fascinating. But it saved us a lot of time because like when I tell you there was a lot of parts of this photo. There are a lot of parts of that photo. So have that ability for him just as circle and point. I was like, done moving it around. Got it. We don’t have to try and communicate it. But

Scott Reid 29:49
that has to make people and create a scenario where you have some pretty happy customers so because they’re involved with the process US Yep. And and if this is if that, that if that approach is unique, it must be one that, that they’re quite happy when they’re able when they’re able to participate. And and because the imagery is so important. And your your final output must, I’m guessing, just due to their input must invariably be of higher quality than it would be if you were just guessing. Is that an accurate?

Carrington Crothers 30:27
Yeah, there’s a lot of photoshoots, where I have the client, and I have their web designer on the call. And we’re doing a screen share, and I’m showing them by a screenshot how this would fit the actual mock of the website, so we can get an idea, then have a say as well, they’ll be like, alright, this is working. So I’m very hands on. And it ends up just working out a lot better. There’s no guessing games, I’m not delivering photos at a web designer doesn’t know how to use. Right. So maybe a more of a team effort?

Scott Reid 30:58
How about some of the look at some of the images in terms of the of the staging around that? How are you doing that this? What is it Waku? Is that how you pronounce it

Carrington Crothers 31:09
the plant based? Waco? Honestly, I should probably know the answer to that.

Scott Reid 31:15
Waco, but you know, you have all these berries around that, did you? I mean, how did you stage that?

Carrington Crothers 31:22
So I do all of it myself. So you

Scott Reid 31:25
went to the store and bought raspberries and blueberries and strawberries and the lemons and limes and Okay. Yep. The the mighty swell? Where you have the, the leaves falling around the can? That’s really cool. I mean, how did you shoot that?

Carrington Crothers 31:43
That’s all photoshopped. So attached to all the leaves to a piece of metal. And I just moved a bunch of different ones around and took photos and then composite it together. Okay.

Scott Reid 31:56
Yeah. So yeah. And my point of describing these is that it’s really clear that there’s a tremendous amount of thought that’s going into them. I mean, like these photos, are, we I would strongly urge you, if you’re listening to this, to go to Prospect Street studio and look at these images, because they added they all jump out at me in terms of, you know, as you said, education, inspiration. And they it’s making me hungry, to be honest with you. That’s a good thing, because they are really good. Now, do you and you’re involved with with everything with all these? Is that Is that correct? And what what do you see as as the it or is there? Is there another? Am I trying to say here? What’s the next step for character Crothers after this? I mean, is, is this something that you are you? Are you is your objective to grow into an agency with a bunch of employees? I mean, what are your What are your thoughts on that?

Carrington Crothers 33:10
I definitely want to grow it. I don’t want to do it myself forever. So I like to have people around me I like to have support. So growing, it is definitely a number one goal and finding ways to help and inspire brands to grow, whether they’re from pre startup startup, expanding or multimillion dollar business to get how their imagery can have a huge impact on their brand.

Scott Reid 33:37
And you do any juju, any type of initial. Well, actually, you did. You did mention that earlier, when you have the like a consultation. Yeah. Could you talk about that a little bit in terms of that that initial consultation. So if somebody wanted to, you know, reach out and talk to you directly, what does that initial process look like?

Carrington Crothers 34:01
Yeah, so if any brand is looking to figure out, hey, how do I use imagery to uplevel my brand or increase conversions, reduce return rates, you name it, any of those regular pain points that we have? I’ll hop on a call with them. And I always tell them I want these are educational, and they are not a sales pitch. I want you to be engaged. I’m going to give you all of my feedback from an outside perspective. So we will review all your imagery from your website, social Amazon page, Google Shopping, I have gone through that before too. How do you show up, right? And break down the good, the bad, where you can improve? If you’re in a DIY standpoint, I ended by giving you tips and tricks. I will tell you what you need to do to start up leveling it in a higher I’ll give you a brief understanding of my process. So if you ever want to talk Have more you have a good understanding. But at the end of the day, helping people get a good visual understanding of this is what they’re doing well, this is where they can improve, and what those improvements can do and what impact they can have on that business on their sales are that goal is that they have.

Scott Reid 35:22
Yeah, that’s great. These these images really are, you know, as we’ve been talking, I’ve been looking at them and it is, I probably sound like a broken record, but there’s just a lot of thought that goes into them. And and I can see that, that if a brand is looking to uplevel their their imagery that you’re definitely a good choice, that’s for sure.

Carrington Crothers 35:50
Yeah. And they can talk to me anytime. I’m an open book.

Scott Reid 35:54
Is there any anything else that you wanted to that? I didn’t ask you that you’d like to bring up?

Carrington Crothers 35:59
No, I think we covered a bunch here but I do appreciate your time.

Scott Reid 36:03
It was great. Well, thank you very, very much Carrington. It was a pleasure having you on the on the show. And again, it is Prospect Street studio street spelled out Prospect Street. studio.com. You can reach Carrington there, the her email or her will include your email address, your LinkedIn link and a link to the to the website and we’ll, we’ll take it from there. So again, thanks very much, Carrington. I really appreciate it. And we will talk to you soon. Awesome.

Carrington Crothers 36:36
Thanks so much. It was a pleasure. Thanks. Alright.