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How We Scale Ecommerce Brands with Better Data
The Customer Value Metrics Stack: How LTV, RPR, Frequency, and AOV Work Together
AOV (Average Order Value): The Simplest Lever in the Customer Value Stack
Purchase Frequency: Understanding Customer Behavior Patterns
RPR (Repeat Purchase Rate): Why the Second Order Matters Most
LTV (Customer Lifetime Value): How Much a New Customer Is Really Worth
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