About Ecommerce Optimizers
Founded in 2017, Ecommerce Optimizers helps Ecommerce brands grow profitably by concentrating on the few levers that matter most — acquiring new customers and increasing customer value — and holding every initiative accountable to real financial results.
We believe growth only counts if it holds up on the P&L. That perspective shapes how we evaluate opportunities, prioritize work, and measure success.
Rather than following a rigid playbook, we start by understanding how a business actually makes money today. From there, we identify what’s limiting growth and focus on the vital few actions most likely to move the needle. As results show up on the P&L, priorities evolve—and our work evolves with them.
We stay close to the work, stay focused on outcomes, and keep our attention on what materially improves the business.
The result is a disciplined, economics-driven approach to growth — tailored to each brand, grounded in reality, and proven by the numbers that matter most: your P&L.
Scott Reid is the Founder and Chief Optimizer of Ecommerce Optimizers. With over 25 years of marketing, consulting, and financial management experience, he helps Ecommerce brands grow profitably by focusing on new customer acquisition, increasing customer value, and holding every initiative accountable to the P&L.
Based in New Hampshire, USA, Scott holds an MBA from Babson College and a BS from the University of New Hampshire.
